GIFT IT FORWARD

For the 2019 holiday season, Pepsi gifted forward the most spectacular gift of them all - tickets to see the Radio City Rockettes. As part of the greater Gift it Forward holiday program, Pepsi partnered up with the Rockettes to give away tickets to the Christmas Spectacular to select winners. To bring this program to life, we created unique point-of-sale, digital and social content, along with tons of out of home throughout all of NYC.